The path from filming DJ Pauly D at Moomba to producing change management videos for the Canada Revenue Agency isn't obvious. But the skills transfer more than you'd think.

In 2010, I was capturing Montreal's nightlife—quick cuts, high energy, event-driven storytelling. The constraint was brutal: make people care in under 3 minutes. No second chances. The crowd either felt it or they didn't.

Fast forward to 2024. I'm producing bilingual training videos for thousands of federal agents. Different venue, same constraint: make complex information accessible, fast. The Accountability Framework series hit 1,865 views across 1,000 unique viewers. The CAT rollout campaign reached 750 people. These aren't viral numbers—they're organizational reach.

What transferred:

■Rapid production cycles: Nightclub content taught me to shoot, edit, and deliver within 48 hours. Federal campaigns have similar timelines.
■Audience reading: Club crowds and contact centre agents both tell you immediately if your message lands.
■Bilingual instinct: Montreal nightlife was always French/English. Government work demands the same fluency.
■Mobile-first capability: "Shot on iPhone" productions during the 2023 PSAC strike proved the gear matters less than the story.

The biggest shift? In nightlife, you're documenting what happened. In government, you're shaping what happens next. Change management isn't just recording—it's persuasion architecture.

T•REC PRODUCTIONS started in 2009 as a one-person operation. Fifteen years later, it's still one person—but now that person also builds SharePoint ecosystems, architects AI workflows, and designs digital infrastructure for a federal team.

The through-line: storytelling as infrastructure. Whether it's a wedding film or a national training campaign, the job is the same—make people feel something, then give them a clear next step.